The 2010 Winter Olympics logo was unveiled on April 23, 2005 and is named Ilanaaq the Inunnguaq. Ilanaaq is the Inuktitut word for friend. The logo is based on the Inukshuk built for the Northwest Territories Pavilion at Expo 86 and donated to the city of Vancouver after the event. It is now used as a landmark on English Bay beach.
The mascots for the 2010 Winter Olympic and Paralympic Games were introduced on November 27, 2007. After the unveiling, many people were displeased with the look of the new mascots because they represented a minority population of Vancouver. Inspired by traditional First Nations creatures, the mascots include:
- Miga - A mythical sea bear, part orca and part kermode bear.
- Quatchi - A sasquatch.
- Sumi - An animal guardian spirit who wears the hat of the orca whale, flies with the wings of the mighty Thunderbird and runs on the strong furry legs of the black bear.
- Mukmuk - A Vancouver Island marmot.
Miga and Quatchi are mascots for the Olympic Games, while Sumi is the mascot for the Paralympic Games.
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